The 2022-23 membership campaign highlights ABC’s top priority of providing a strong foundation for professional growth through workforce development, advocacy and networking.
The membership toolkit for chapters will cover five themes throughout the campaign. Additional assets for each theme will become available in the weeks. The content provided helps encourage membership and gives you the opportunity and flexibility to customize with your chapter logo, edit the language as needed or build partnerships with brand ambassadors to grow a social media presence.
Upcoming Campaign Webinars:
ABC Membership Campaign—Tips and Tricks Nov. 10, 2022, at 2 p.m. ET | Recording
REGISTER: ABC Membership Campaign—Campaign Best Practices Webinar Dec. 6, 2022, at 2 p.m. ET
REGISTER: ABC Membership Campaign—Act Now Assets Webinar Jan. 19, 2023, at 2 p.m. ET
Digital ads are intended to help you reach potential members online. Link these ads to the ABC membership campaign landing page (abc.org/join) developed exclusively to promote and track the success of this campaign and to filter leads directly to each chapter based on the prospect’s location.
The influencer guide will include recommendations on how to build partnerships with valuable and recognizable members from your chapter who might act as brand ambassadors on behalf of ABC. Using brand ambassadors and influencers helps make a brand more relatable and trustworthy. This guide explains what to look for in a brand ambassador, how to begin a partnership and incorporate photos and testimonials into these customizable assets and more.
Traditional marketing materials used to gain membership awareness are essential when kicking off a campaign. The materials provided below are available for your chapter to print and display where prospective members might view them, use them in your chapter newsletters and magazines and place them in trade publications as print ads.
The overviews include information on membership value and employee benefits for member companies. They are intended as tools for you to use to share the ROI of ABC membership to decision makers of prospective companies and for distribution to employees of members to maximize their membership value.
Build and maintain a strong campaign by using social media at the beginning of the campaign to inform followers about membership benefits and renewal. Grow a social media presence and promote ABC Membership through engaging posts and by partnering with your chapter’s influencers/brand ambassadors. The social media posts provided below are intended for Instagram, Facebook, LinkedIn, and Twitter. Both the post images and suggested copy are available to make posting quick and convenient. Feel free to customize the social media posts to showcase your chapter’s unique value.
Need a simple, easy way to get started? Here are a few things you can do to help the campaign stay top-of-mind with your current, dropped and prospective members.
The Value of ABC Membership
Download the MP4 video file
The Value of ABC Membership – 30 second video